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CMO

250K +

Summary

  • Strategic thinker, change agent and strong communicator with over 20 years challenging the status quo across brands and world-class consulting firms, driving innovative growth across B2B and B2C businesses across diverse industries; including: Web3 (Blockchain, DeFi, NFT, Metaverse, Launchpad, and GameFi), consumer-packaged goods, restaurant, retail, SaaS and technology.

  • Brand builder and data-driven marketer who has transformed brands, developed and launched products, and created state-of-the-art digital Web2 & 3 marketing, performance, and eCommerce solutions based on analytics and consumer research that accelerates the shopper journey.

  • Skilled executive leaderwith ability to influence others across all levels of the organization while also developing talent and creating high-performance teams. Includes work across global and regional roles in Asia, Europe, and United States.

  • Diverse functional experienceincluding leadership of sales, brand/retail/digital marketing, start-up operations in emerging industries, information technology, product management and development, new business development, merchandising, eCommerce, and manufacturing.

  • Drove community engagement 15% across Discord, Telegram, Twitter, Facebook and YouTube.

  • Partnered in activation of first launchpad IDO/INO/IGOs successful selling $2.6M in virtual land over three sale windows.

  • Executive lead for first GameFi studio launch - creating Web3 activations.

Experience

2021 to Present

Chief Marketing Officer - Chicago, IL

A global NFT Marketplace turned GameFi and Metaverse Publisher, and Launchpad.

  • Joined company post IDO with mandate to activate community, build brand presence, and drive marketplace sales. 

  • Drove community engagement 15% across all relevant socials – Discord, Telegram, Twitter, Facebook and YouTube.

  • Created brand selling story securing an 85%-win pitch rate with artists, entertainment IP, games, 40+ KOL/Influencers, and brands.

  • Partnered in activation of first launchpad IDO/INO/IGOs successful selling $2.6M in virtual land over three sale windows.

  • Built marketing team to 12 in Vietnam and onboarded crypto agencies in Amsterdam, Dubai, and Madrid.

  • Lead high value strategic initiatives that drive results:

  • Partnered with co-founders to create multiple strategic pitch decks.

  • Secured high profile advisors in governance and marketing to join organization and negotiated corporate partnership with Global Digital Asset & Cryptocurrency Association (Global DCA).

  • Key member of team driving strategic pivot from NFT Marketplace to GameFi & Metaverse Publisher and Launchpad through strategy, creation and activation of new brand story across all touch points; including community growth of +80% vs. marketplace.

  • Created loyalty and turn-key marketing activation plan for launchpad resulting in 9 consecutive sold-out retail offerings.

  • Executive lead for first GameFi studio launch - creating Web3 activations – PR, community growth (430k+ across Discord, Telegram, Twitter, and Facebook), architect of phased marketing + NFT drop strategy supporting $25M IDO target raise in July.

  • Co-creating 3D Web3 Open World metaverse anchored by physical & digital twins of real cities, monuments, and natural wonders that allows participants to safely and seamlessly integrate their physical and digital lives.

  • Investor deck completed, NFT land sale slated for Q3, and corporate brand and entertainment IP integrations begins Q4.

2014 - Present

Founder - Chicago

Created consultancy to activate strategy, marketing and innovation thinking to start-ups and companies interested in reimagining their offerings. Serve in strategic CMO role for all clients and engage partners in academics, co-packing, creative, innovation workshopping, packaging design, and asset development as needed per engagement lifecycle.

Sample Client Engagements

  • Revamped omnichannel marketing strategies and created strategic plan to enter retail for a DTC diabetic multi-vitamin company, resulting in ~150% increase in DTC / eCommerce sales and first retail order.

  • Functioned as strategic coach to a snack bar start-up creating DTC / eCommerce strategy and retail engagement plans. In this competitive CPG category drove first six-month growth 2x versus plan.

  • Developed market positioning for an AdTech business launching a real-time consumer segmentation solution; partnered in development of marketing materials and created go-to-market engagement plan for sales activation. Secured first revenue generating sale.

2016-2019

Vice President – Marketing Communications

  • Turnaround and growth acceleration for U.S. mattress category-leading $1.7B brand. Full marketing communications, eCommerce, call center, and shopper marketing responsibility. Maintained #1 brand status in dynamically competitive category.

  • Led revitalization of brand marketing through identification of customer challenges, development of new consumer target segmentations, and creation of omnichannel campaign

  • Results of $60M campaign: surpassed all KPI measures (sales, awareness, consideration, and purchase intent), ranked in top 10% of all ads tested by Ameritest, and drove significant topline growth.

2015

Vice President & Managing Director - Chicago

  • Revitalized lagging office by driving revenue growth +30% and improved profit contribution by +35% becoming most profitable office of 8-office network through P&L optimization and improved client engagements.

  • Successfully defended largest client in organization (Motorola) through development of new customer engagement and retail placement strategy that reduced client expenses -30%, increased customer engagement +80%, and enhanced agency revenue.

  • Fostered increased employee engagement by offering new career mentoring opportunities and creating clear paths to individual growth across 40-person office.

2013 - 2014

Senior Director, Global Strategic Services - Marketing Cloud - 2014

  • Business unit developed through an acquisition to drive integration into the enterprise. Developed business assessment, 18-month product roadmap, and client enhancement program for use across 40+ person global team driving incremental revenue growth +30% within six months.