Fintech Communications and Content Strategy Leader

$200-300k

Summary

Financial Communications Expertise:  Crypto | Stocks | Options | Futures | Forex | Fintech | Investing | Online Trading | Brokerage Services | Trading Education. 

Experienced fintech communications and content strategy leader with 7 years of expertise providing education and marketing for trading and investing software. Leads global communications projects from content development to publication. Proven results in marketing communications, corporate communications, strategic communications, executive communications, employee communications, and public relations. Presenter and published author.


Financial Communications Expertise: Crypto | Stocks | Options | Futures | Forex | Fintech | Investing | Online Trading | Brokerage Services | Trading Education.

Experience

Confidential – AI Industrial Automation Software 


FINTECH COMMUNICATIONA DNA CONTENT STRATEGY LEADER / 2022-2022


  • Led content strategy for corporate marketing communications promoting AI software, targeting prospective customers.

  • Planned multichannel content marketing campaigns including SEO-optimized blog content, social media, and newsletter coverage.

  • Directed freelance writers to develop engaging content for thought leadership, brand awareness, and lead generation.

  • Produced content for a website redesign, coordinating with product management and digital design agency resources.

  • Led marketing operations and team scrum meetings, maintaining a digital marketing editorial calendar for all campaigns.

  • Acted as corporate editor-in-chief to ensure consistent messaging across publications, sales enablement, and social media.


Confidential – Multi-Asset Trading and Investing Software 


SR. MARKETING MANAGER, TECHNICAL CONTENT / 2020-2021

SR. MANAGER, CLIENT TRAINING & EDUCATION / 2016-2020

TECHNICAL DOCUMENTATION LEADER / 2014-2016


  • Managed a team producing marketing communications and education on software for stocks, options, futures, and cryptocurrencies.

  • Produced content marketing campaigns for lead generation including digital ads, websites and SEO, emails, and social media with internal resources and external digital marketing and digital design agencies.

  • Collaborated across business lines to promote product launches for crypto trading and a trading school.

  • Created sales funnels with promotional and how-to videos, quick start guides, blog articles, newsletters, and white papers.

  • Developed go-to-market messaging strategiesfor business partnerships.

  • Planned retention, loyalty, and win-back campaigns to prevent customer churn through data-driven marketing.

  • Targeted content to buyer personas for retail, institutional, and B2B consumers to increase brand awareness and brand loyalty.

  • Consulted on executive business strategy reports and employee communications.


Confidential 


TECHNICAL WRITER, SENIOR ANALYST / 2013-2014

  • Developed technical communications including software guides, manuals, and release notes for marketing new features.

  • Supervised a remote writer and led technical communications for identity access management software.

  • Updated documentation for performance monitoring software.

  • Led a cross-functional team for a business plan competition.


Confidential University 


DIRECTOR, RESEARCH COMMUNICATIONS / 2011-2012 | MANAGER, RESEARCH COMMUNICATIONS / 2008-2011

  • Directed the production of websites, newsletters, and event communications for the medical research community.

  • Managed a design and marketing agency, contract writers, interns, and web programmers.

  • Developed marketing collateral, annual reports, fact sheets for legislative sessions, and donor information.

  • Advised on strategic communications plans, business center proposals, presentation points, and crisis communications.

  • Promoted employee satisfaction through award ceremonies and publicity.