Head of Strategy - Digital Assets, DLT, Blockchain, NFT and Metaverse



Head of Strategy with management consulting and strategy experience primarily focused on digital assets, cryptocurrency, blockchain and defi since 2017 – with specific focus on asset management clients offering alternative investment strategies, mutual funds, mixed investment vehicles and different asset classes. Responsible for defining, planning, and executing go-to-market strategies around all four lines of business; exchange, lending, asset management and NFT/Metaverse. Oversee strategy for 5 subsidiaries under the parent company.

  • 4+ years of experience in Crypto with end-to-end design and launch of NFT Marketplace and Metaverse capabilities.

  • Launched a Crypto exchange, acquiring 500,000 customers within 4 months offering 87 coins.

  • Partnered with 5 different blockchains for multi-chain capabilities, creator fund and sponsorship opportunities.


Head of Strategy and NFT

  • End-to-end design and launch of an NFT marketplace within 6 weeks targeting customer in 80+ countries. Exclusive, enhanced and artist centric marketplace with an advisory arm enabling the ROI at 6x prior to launch.

  • Managed a team of 28 employees/vendors with sales, partnership, account management, front-end development, back-end development, and marketing experience spanning across 3 geographics and time zones.

  • Currently launching NFT and Metaverse capabilities by building AR, VR, 3-D products in-house and with partnerships on Sandbox, Decentraland, Roblox enabling celebrity estates, large brands, and event companies to enter the metaverse.

  • Designed 38 projects and roadmaps for high end NFT projects with complete product, pricing, packaging, marketing, and buyer strategy.

  • Implemented large scale implementation efforts to achieve flexibly architected infrastructure enables seamless integration with trusted network of partners to achieve impressive ‘time to market’ when launching new products in growth areas such as DeFi, NFTs, Web 3.0 and the Metaverse.

Head of US Digital Asset Practice

  • Led the implementation effort between one of the largest wealth managers globally and a newly acquired bank. Managed $157billion deposit side of business and a team of 15 people to implement enhancements related to 3x volume of clients. Successfully built utilities in-house to reduce dependencies on vendors.

  • Led the U.S. digital asset practice within a team of 23 blockchain/DLT/digital asset professionals. Provided SME around digital asset domain to tier1 banks, wealth managers and prime brokers.

  • Head of vendor relationship for citizen developer low code/no code solutions. Created GTM to collectively target book of clients and vendor’s portfolios. Collectively won work upwards of $2 million at a tier 1 bank with $3.2 million in the pipeline for Q2 2022.

Financial Advisory

  • Worked with asset management clients offering alternative investment strategies, mutual funds, mixed investment vehicles and different asset classes

  • Managed large-scale process and control improvement project for a cryptocurrency asset management client. Focusing on areas of deficiencies, risk and conducting high level due diligence efforts

  • Conducted multi-phase analysis for a cryptocurrency prime broker. Phase 1 included gap analysis of the client’s risk profile, current process, and controls in place. Phase 2 focused on implementing robust changes for processes in place based on the recommendations per the risk assessments. Phase 3 included enhancements to accommodate the 4x daily volume of new account onboarding (EUC’s)