VP of Marketing 11/2020 - 12/2021

• Charged with designing and leading the organization’s marketing strategy to accelerate business growth and elevate brand awareness. 

• Delivered a 50% increase in revenue in just 8 months; on track to achieve goal of a 75% increase in annual revenue.

• Advise the executive team on strategic growth strategies and align marketing initiatives with long-term business goals

• Manage an external PR agency to gain visibility and communicate the brand’s message to key demographics through traditional and digital media

• Direct a team of digital marketers, content writers, and SEO specialists to assign workflows and allocate resources to high priority activities

• Improve lead generation and conversion rates by expanding and guiding a team of outside marketers to secure and qualify high potential leads

• Guide a full-scale content marketing strategy, driving organic search results and identifying SEO and SEM strategies to boost Google ranking and visibility

• Allocate digital ad spend to maximize ROI and accelerate exposure while maintaining strict cost controls

IoT Contract CMO 08/2019 - 03/2020

• Served as an external consultant to advise the executive team of the blockchain based smart spaces solution.

• Designed and deployed a growth-oriented marketing strategy including SEO, social media, business development, and sales efforts

• Expanded footprint into the U.S. market, transforming all product messaging to target the U.S. consumer

DeFi | KYC Contract CMO 12/2018 - 07/2019

• Partnered with the executive team for the EU-based blockchain Know Your Customer (KYC) app to identify business priorities and design key marketing strategies in support of business growth.

• Secured relationships with global PEOs to find and leverage international talent

Head of Global Marketing 12/2016 - 12/2018

• Curated a strategic vision and designed an international marketing plan to turnaround an underperforming product launch for the SaaS company, bringing an enterprise-class web content management system (CMS) to key markets including cryptocurrency.

• Tripled total revenue and secured $500K in annual recurring revenue (ARR) within 1 quarter of launch

• Reimagined product messaging and retargeted B2B outreach efforts to drive market expansion and product adoption

• Coached a 14-person marketing team to position 3 SaaS/eCommerce product lines

• Led international market expansion into the U.S., translating complex technology into clear messaging and aligning product value with U.S.-based business priorities

• Leveraged professional employment organizations (PEOs) to expand efforts on a global scale and gain access to skilled workforce in several countries

• Orchestrated a large-scale content marketing transformation to create consumer-focused messaging and engage with U.S. clients

• Conducted comprehensive market research with a focus on IoT integrations in the US, EU, LATAM, and APAC regions